Agency-tested. B2B. SaaS.
With six years of experience, I'm the advertising copywriter your in-house marketing team needs. ​​​
From big, agency-style concepts to the shortest CTAs, I'll elevate how your brand speaks. ​
​
I like: knowing products and personas inside and out, collaboration, jargon-less language and briefs.
I think outside the text box, but inside the brand voice.​
Sound good? Check out some of my work below.​
Agency copywriting
Scotiabank | Said Before
A video campaign that ran on TV and digital for International Women's Day. Awarded multiple Canadian Marketing Awards.
Dorr | RealAlt Investments
Real estate investing, without buying property. But it's still local. and still profitable.
Let me explain.
NCC | Naturescapes
How do you show donors what their dollars are protecting when they can't visit it? With an interactive, documentary-style video tour.
Inniskillin | Website
When your wine wins awards but your website is stuck in the early 2000's, you're overdue for an overhaul. SEO-friendly and beautiful to boot.
B2B SaaS copy & content
Asset Disposal Campaign
A not-so-new-but-vastly-improved service needed more traction with users. Ads, emails, and landing pages told the story of the last to-do on your list.
Trends Report Campaign
We gave ScalePad's first Trends Report a campaign that would cut through the digital clutter of crappy business advice.
Competitor Comparison
They started it! We responded to a competitor campaign by creating our own. With high visibility internally, I had to get all the nuances right.
Education Series Campaign
When a quarterly webinar turned into a five-part series overnight, we needed a campaign. And it had to stand out from our regular programming.
Brand Slogan
After working around a clunky, outdated slogan for two years I was given the opportunity to work on the new one. What an adventure!
Web Copy
Writing for the website was all-consuming with four acquisitions in a year. And this gal wrote (or edited) nearly every page. Until it got refreshed.