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Agency writer in a SaaS world

TLDR; 

I'm a copywriter who detoured from the agency track to move east.
Remote, in-house work sustained me. But I thrive in an agency.

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  • Studied Advertising at Mohawk College (and went to NY to present at the One Show).

  • Interned at Ogilvy Toronto.

  • Grew at Bensimon Byrne (Canadian independent agency).

  • Escaped to the east cost via Scalepad (B2B SaaS).

  • Evolved at BWZ (independent media).

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Now, I'd like to get back into an independent agency.

Agency copywriting

Agency portfolio

Scotiabank | Said Before

A video campaign that ran on TV and digital for International Women's Day. Awarded multiple Canadian Marketing Awards.

Dorr | RealAlt Investments

Real estate investing, without buying property. But it's still local. and still profitable.

Let me explain.

NCC | Naturescapes

How do you show donors what their dollars are protecting when they can't visit it? With an interactive, documentary-style video tour.

Inniskillin | Website

When your wine wins awards but your website is stuck in the early 2000's, you're overdue for an overhaul. SEO-friendly and beautiful to boot.

B2B SaaS copy & content

In-house portfolio

Asset Disposal Campaign

A not-so-new-but-vastly-improved service needed more traction with users. Ads, emails, and landing pages told the story of the last to-do on your list.

Trends Report Campaign

We gave ScalePad's first Trends Report a campaign that would cut through the digital clutter of crappy business advice.

Competitor Comparison

They started it! We responded to a competitor campaign by creating our own. With high visibility internally, I had to get all the nuances right.

Education Series Campaign

When a quarterly webinar turned into a five-part series overnight, we needed a campaign. And it had to stand out from our regular programming.

Brand Slogan

After working around a clunky, outdated slogan for two years I was given the opportunity to work on the new one. What an adventure!

Web Copy

Writing for the website was all-consuming with four acquisitions in a year. And this gal wrote (or edited) nearly every page. Until it got refreshed.

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